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E-commerce & Digital Marketing

E-commerce & Digital Marketing

Storefronts that convert and campaigns that compound

We build high-performance e-commerce experiences on Shopify, Next.js Commerce, and custom stacks — and instrument them for the marketing analytics that turn traffic into customers.

Grow our storeSee our work

What it is

The full picture

Headless commerce builds

Custom storefronts on Shopify Hydrogen or Next.js with a composable architecture that gives merchandisers flexibility without dev dependency.

Conversion rate optimisation

Funnel analysis, A/B testing infrastructure, and checkout UX improvements backed by data — not guesses.

Marketing analytics stack

GA4, server-side GTM, and attribution modelling that survives iOS tracking changes and cookieless measurement.

Email & retention engineering

Klaviyo and Braze integration, lifecycle automation, and personalisation logic built by engineers — not just marketers clicking buttons.

Who it's for

Right for you if…

D2C brands with 7-figure revenue ready to move off hosted templates, and growth-stage e-commerce companies whose analytics can't keep up with their ambitions.

Our approach

How we work

  1. 01

    Store & analytics audit

    We review your current stack, conversion funnel, and analytics setup — identifying the gaps that are costing you the most revenue per month.

  2. 02

    Commerce platform build

    Headless storefront with a focus on performance (LCP < 2s), SEO, and a merchant-friendly admin — built to reduce your reliance on developers for day-to-day changes.

  3. 03

    Analytics & tracking implementation

    Server-side event tracking, attribution modelling, and a measurement framework aligned to your growth metrics.

  4. 04

    Growth experiment framework

    A/B testing infrastructure and a backlog of conversion rate experiments — so optimisation continues after launch.

Tech we use

The toolbox

Frontend

ReactNext.js

Backend

Node.js

Database

PostgreSQL

cloud

Vercel

Sample deliverables

What you receive

  • Headless commerce storefront with sub-2s LCP
  • Server-side GTM and GA4 implementation
  • A/B testing framework with experiment backlog
  • Email lifecycle automation setup
  • Conversion funnel analysis report with recommendations

FAQ

Common questions

We embed AI at every stage of your development cycle — not as a layer on top, but as part of how we work. That means AI-assisted code generation trained on your codebase, automated pre-review of every pull request, intelligent refactoring tools for legacy code, and LLM-powered features inside your product itself. We always start with your specific context rather than applying generic AI tooling.

We offer full-stack product engineering, AI and LLM integration, cloud infrastructure and DevOps, UX and design systems, security audits and compliance support, and blockchain and smart-contract development. Most clients engage us for a combination of these — we rarely work on just one layer because the best systems are designed cohesively across the stack.

Both. We work with seed-stage founders who need to build their first production system alongside Series B and C teams adding a specialist practice they don't have in-house. The common thread is that our clients are serious about what they're building — budget-conscious experimentation isn't a great fit for the way we work.

Grow our store

Ready to start?

Tell us about your project and we'll have a proposal ready within 48 hours.

Start a conversationSee case studies